Listen now on Apple, Spotify, Overcast, Google and YouTube.
Summary:
In this episode of Thrivecast, we feature Angad Singh and Aditya Gaur from Sumo Logic, who offer their unique perspectives on adopting Product-Led Growth (PLG) within their organization. We focus on the journey from a traditional sales-led approach to a product-centric strategy, discussing the inherent challenges, effective strategies, and the critical role of elements like self-service and trial plans in shaping go-to-market strategies.
Here's What You Can Expect:
(00:00) - Introduction and Overview
(01:01) - Angad Singh on Sumo Logic's Shift to PLG
(03:32) - Aditya Gaur's Role in Engineering and PLG at Sumo Logic
(05:22) - Challenges in Transitioning to PLG and Getting Buy-In
(10:27) - Strategies for Aligning Product and Marketing Teams Towards PLG
(14:16) - Revamping Self-Service and Onboarding for PLG
(19:44) - Managing Free and Trial Plans, and the Approach to Freemium Models
(23:00) - Recommendations for Industry Peers on Adopting PLG
(26:53) - Automation and Management of Free/Trial Plans
(30:04) - Discussion on Feature Access and Usage Caps in Freemium Models
(34:22) - Future Directions in PLG and Sales Integration
(36:30) - War Stories and Lessons Learned from PLG Implementation
About Sumo Logic:
Sumo Logic is a cloud-based machine data analytics company focused on security, operations, and BI use-cases. The company provides a platform that enables enterprises to build, run, and secure their applications and cloud infrastructures. Sumo Logic is known for its innovative approach and has recently embarked on a journey to adopt a more product-led growth model, aligning their product development and marketing strategies to drive user engagement and growth.
Get to Know Angad Singh & Aditya Gaur:
Angad Singh, Principal Product Manager at Sumo Logic, has been instrumental in the company's PLG transition, focusing on onboarding and user experience.
Aditya Gaur, Director of Engineering at Sumo Logic, has significantly contributed to the company's growth and PLG strategies.
Where to Find Angad Singh & Aditya Gaur:
Where to Find the Host:
Share this post