Track Account Journeys with ThriveStack's Product Activation Report
Every step that every account takes is important for growth. Activation reports allow you to watch while it happens.
We are thrilled to announce the release of our latest innovation, the Product Activation Report.
B2B products are inherently more complex than B2C products. They typically have multiple modules (use cases). Prospects navigate through a series of steps to set up, integrate, derive initial value (the Aha moment), and form initial habits. Throughout this journey, they may complete the steps, drop off, or struggle even to set up.
Whether your products are Product-Led Growth (PLG), Sales-led, or a Hybrid model, tracking customer journeys provides the essential data needed to enhance customer experiences and product adoption.
Using a simplistic B2C funnel is insufficient for this purpose.
Implementing SaaS events telemetry and configuring these reports involves multiple personas – Developers with telemetry and Product Management/Growth teams with the Activation Report. Connecting these two is vital.
Why is the Product Activation Report Needed?
Understanding how users interact with your product is key to driving growth. Traditional metrics often fall short of giving a complete picture of user activation and engagement across different modules of your product. The Product Activation Report fills this gap by offering a comprehensive view of user behavior, helping you identify their journeys, which features are driving growth and which need improvement.
Here’s what you should care:
Milestone Tracking: Track key milestones for each module, understand which steps have been completed or are still pending, and identify patterns in user progression.
Detailed Insights: Gain in-depth visibility into the activation process of one or more modules within your product. This enables you to pinpoint precisely where users are getting stuck or which features they are finding most valuable.
Account Segmentation: Quickly identify accounts that have successfully activated certain features and those that are struggling. This allows you to take targeted actions to support struggling users and replicate success across the board.
Drill-Downs and Detailed Tracking
One of the standout features of the Product Activation Report is its ability to drill down into granular details. Whether you want to analyze the activation of specific modules or track the progression of users through various milestones, this report has you covered. Here’s how it works:
Module-Wide Activation Tracking: Keep tabs on how different modules are performing in terms of user engagement and activation.
Milestones and Steps: Break down the activation journey into key milestones, showing completed steps and those awaiting completion. This granular view helps in identifying bottlenecks and streamlining user onboarding processes.
Success and Struggling Accounts: Easily identify which accounts have completed their activation journeys and which are struggling. This enables personalized support and targeted interventions to boost overall product adoption.
Easy Setup and Integration
We understand that your time is valuable, which is why we've made the setup process for the Product Activation Report incredibly simple. With our user-friendly interface and step-by-step guidance, you'll have everything up and running in no time.
SaaS Events Developer Studio: Developers easily can now prioritize and send SaaS telemetry events with ThriveStack SaaS Event Studio.
Setup Activation Report: Product Managers intuitively can set up Product Activation dashboards and Collaborate with Developers to fine-tune both - the SaaS Telemetry and the Activation journeys.
Conclusion
The Product Activation Report is more than just a reporting tool—it's your gateway to unlocking unprecedented growth through deeper understanding and improved Account engagement. By leveraging the power of this report, you can drive meaningful improvements in your product and provide a better experience for your users.
Get started with the Product Activation Report today and watch your product's growth skyrocket!